With the transition from CLWG to LWG, we found that we had a precious opportunity to take our simple name change one step further. We engaged TRUEdotDESIGN, an innovative Ottawa-based Marketing and Graphic Design firm with a strong understanding of our complex and dynamic industry, to design a new LWG logo and implement our firm’s rebranding initiatives.
The LWG logo was designed to mimic the preliminary schematic design process of developing corporate interior spaces. The colour blocks that make up the LWG lettering are left unattached to one another in order to demonstrate the flexibility of our designs which can be adjusted to suit the needs of each individual client. The addition of a pop of colour to an interior space can create excitement and, we feel, does the same for our new logo whose intrepid colours scheme, surrounded with white-space, will ensure that LWG stands out in print and among our peers and clients.
We’re excited to share our new look with you and invite you take a look at the NEW LWG logo coming to life: VIEW VIDEO